While advertising and referrals are critical and even needful, for the food and beverage businesses. It is always critical to find and use other marketing vehicles to increase traffic and sales. One such intelligent vehicle is to take part in a marketing expo for food distributors Africa. One of the best things about this marketing activity is, that it creates an event. A nicely planned and executed food and beverage expo will draw attendees. Also, this creates exposure for the participating merchants that they may not get from ordinary advertising or referrals.
Nice Exposure for Traders, Wholesalers, and Retailers
Residents, including retailers, importers, and wholesalers are attracted to such events because they are unique, local, and free. Such events even draw the local press, which can lead to even further exposure for the participating businesses.
Active Participation of Most Local Distributors/Retailers
Yes, for the F&B conference and exhibition to be a real success, it must be well planned and correctly conducted. The one key ingredient is willing and active participation by most of the local merchants, including wholesalers and food distributors in Africa. This includes not only participating in the expo itself but being involved in planning, organizing, and supporting the event. If a lot of distributors don’t get actively involved, it will not only look bad. But the costs will also get too high for merchants, who get involved.
Conducting Smart Activities
Second, conducting smart activities that become the cornerstone of such an expo is vital for success. Some activities are appropriate to the neighborhood’s demographics and exciting to the residents. This may be something like having a performance by a locally popular entertainer. Or, holding a raffle or contest for some prizes.
The Sum Up
A food and beverage marketing expo is an exciting way to, create new and increased business for local merchants.
