Home » The Dos and Don’ts of Marketing Your Self-Published Book

The Dos and Don’ts of Marketing Your Self-Published Book

by sophiajames

Self-publishing has become a popular avenue for aspiring authors to share their work with the world. However, the journey doesn’t end with hitting the publish button. Effective marketing is crucial to ensure that your book reaches its intended audience and achieves success. Here are the dos and don’ts of marketing your self-published book.

Do: Develop a Strong Online Presence

In today’s digital age, having a robust online presence is essential for marketing your self-published book. Create an author website or blog where readers can learn more about you and your work. Utilize social media platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with your audience and promote your book. Share behind-the-scenes insights, updates, and relevant content to keep your followers interested and informed.

Don’t: Neglect Professional Cover Design and Formatting

Your book’s cover is the first thing readers will notice, so invest in professional cover design and formatting. A visually appealing cover can attract potential readers and make your book stand out in a crowded marketplace. Ensure that the design reflects the genre and content of your book while adhering to industry standards for formatting and layout.

Do: Leverage Book Promotion Sites and Services

Take advantage of book promotion sites and services to increase visibility and reach a wider audience. Websites like BookBub, Goodreads, and Kindle Direct Publishing (KDP) Select offer promotional opportunities such as discounted pricing, featured placements, and targeted advertising. Research and explore different promotional options to find the ones that best suit your book and marketing goals.

Don’t: Rely Solely on Free Marketing Strategies

While free marketing strategies like social media posts and blog tours can be effective, they should not be your sole marketing efforts. Invest in paid advertising and promotional campaigns to expand your reach and drive sales. Consider running targeted ads on platforms like Amazon, Facebook, and BookBub to reach readers who are interested in your book’s genre or topic.

Do: Cultivate Relationships with Influencers and Reviewers

Build relationships with influencers, bloggers, and book reviewers in your genre to help generate buzz and garner reviews for your book. Reach out to influencers and offer them a free copy of your book in exchange for an honest review or promotion on their platforms. Positive reviews and endorsements from trusted sources can significantly impact readers’ purchasing decisions and enhance your book’s credibility.

Don’t: Spam or Oversaturate Your Audience

Avoid spamming or oversaturating your audience with constant promotional messages. Instead, focus on providing value and building meaningful connections with your readers. Share engaging content, interact with your audience authentically, and avoid being overly promotional. Strike a balance between promotion and engagement to maintain your audience’s interest and trust.


Marketing your self-published book requires careful planning, strategic execution, and a willingness to adapt to changing trends and consumer preferences. By following these dos and don’ts, you can create a comprehensive marketing strategy that effectively promotes your book and increases its chances of success in the competitive world of self publishing.

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