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What Is a Blog, & Why Should You Create One?

by saira

How blogging works

What Is a Blog

Blogging is as easy as creating a website, and then posting original content. Techno-savvy bloggers can purchase domain names and build their own websites. WordPress allows those with little HTML knowledge to set up an account and simplify the web design process.

Blogs are typically simple websites. Although older content may be archived in separate sections and a page with contact info and a bio may exist, the blog itself is often a single page which can be scrolled through. This is similar to the news feed on social networks like Facebook. The blog displays the latest content at the top of each page, just like the Facebook news feed.

Interlinking is another distinctive feature of blogging. Interlinking occurs when a blogger links from their blog to another person’s site. A blog by a music teacher might link to another blog in order to demonstrate how the chords are formed. A political blogger could link to another blog on politics, and then comment on how they feel about a post posted there. Interlinking is a great way to foster a sense of community and make blogs more unique.

How to Start A Blog

Table of Content

  • Online Storytelling
  • Choose a domain name
  • Choose a Web Hosting Provider
  • Choose a WordPress Template
  • Design Tips: Customization
  • Make content
  • Search Engine Optimization (“SEO”)

Introduction
Your Story Online

You have stories to tell: small stories and big stories. It’s been difficult to set up a blog without knowing exactly what to do.

It can seem overwhelming to start a blog, design a host, create content, learn SEO, and all that comes with it.

However, once you’re familiar with the process, it is very easy to follow. The number of blogs is so high that hundreds of millions are worldwide. Many have active bloggers posting at minimum once a week.

Blogs are simple to create and update. The downside is that blogs compete for very limited attention. For your blog to stand out, it will have to be attractive and provide insightful content.

That content should be regularly updated as people are attracted towards the most up-to-date blog posts.

Take the steps and you will quickly grow your reach and share quality content with the entire world.

Choose a DomainName

Before you create a stunning blog, you have to select a domain name. Also, you need to find a suitable place to host it. A domain name refers to what users type into the address box to access your site. It is the base of all your branding efforts.

The most memorable domain names are not those with flashy names or that are funny. They are the ones people remember. Google can identify what your blog is all about with the help of good domain names.

For instance, “ToddTalksThaiFood”, for a blog that discusses Thai food and is more popular than “SawasdeeFromSiam”. The second domain name links with the local language but isn’t “clever”. People will still struggle to spell Sawasdee.

Bluehost allows you both to own it and make use the web hosting services.

Choose a web hosting provider

Once you have chosen your domain, you need someone else to host it. Although there are many options out there, you will want to pick a hosting provider that specializes only in WordPress. This is the most popular blogging platform on the planet.

WordPress is open-source thanks to a large community of dedicated users.

There are thousands to choose from when it comes to free plugins or theme designs. They provide a template as well as the tools needed for your blog to be consistent with your brand.

WordPress isn’t only for bloggers at home. It’s powerful enough to support some of the most important corporations in the world. Therefore, WordPress will be able to help you keep your blog running smoothly.

Bluehost offers various WordPress hosting packages. There are a few options for novice bloggers as well as a fully managed hosting plan for those who intend to start a blog.

Choose a WordPress Template

You must choose the right design theme to make your blog a success.

Your website’s theme is its overall appearance, feel, or style. This includes elements such as the color scheme and layout. Your website’s theme is the essence of your brand. It can have a direct effect on how your users experience.

You may find it overwhelming to choose the right theme. There are many options. To help narrow down your search, you can use WordPress’ feature filter.

You can sort themes by subject (in which case you’ll need a blog theme), along with other design elements.

These include, but certainly aren’t limited to:

  • BuddyPress
  • Custom Background
  • Custom Logo
  • Flexible Header
  • Front Page Publishing
  • Post Formats
  • Sticky Post
  • Translation ready

After choosing the theme you like, you can start customizing it to make your blog stand out.

Design Tips: Customization

You will need to modify your blog to improve its functionality using WordPress plugins. You will see a lot of benefits if you follow these design guidelines from the beginning.

Increase White Space to Reduce Clutter

We are many decades away from the early days web design. Do you recall the flashing buttons, cluttered websites and confusing navigation? This isn’t how to start or design blog.

You don’t want your website to distract from the essence of your content. White space is a great way to keep readers focused on what your blog has to offer.

White spaces, which are empty spaces around text and images, will keep your website design neat, simple and effective.

Stock photos do more harm than good.

Stock photos will not do your blog any favors. Your blog can have additional media alongside the text. But using images taken by someone else won’t make it unique.

Professionally-taken photos are an option if money is not an issue. But, it can get costly.

Your phone’s camera is now powerful enough that you can capture images to complement your blog posts. This is the most straightforward solution when you’re just starting your blog.

Consistency With Icons

The devil is in details. While your average blog visitor won’t notice it, the details can have a significant impact on how professional they perceive your blog to be.

You won’t only want your icons to all use the same design or font, but you will also want all fonts on your entire website to be within the same category.

Strong Colors

You will want to make use of white space heavily, but you must also make sure that colors are highly contrasted. A well-designed site makes it easy for anyone to access, read, and then share the blog.

Use contrasted colors to improve readability, retention, and comprehension.

You shouldn’t be crazy about design

It is important to know the basics of design when creating a blog. You don’t want to make your website too eccentric or quirky that it does not meet basic functional expectations.

These are just the basics of web development. You still have plenty to do creative things. It’s better to work within “the box” than try to think outside it when you’re just starting.

There are several standard blogging conventions that you should use.

  • Headers
  • Footers
  • Seach bars
  • Sidebars
  • Social media sharing
  • Author attribution
  • Subscription options

Create Content

It’s finally the right time to start sharing content!

No matter what blog you have, there will be others with similar topics. They won’t be able to offer the same insights and voice as you but will likely tackle similar topics with similar audiences.

This means that you have to create engaging, original content that attracts readers’ attention, and keeps them coming back again and again.

Here are a few tips to help you stand out.

  • For them to click, make compelling headlines
  • Make sure to grab their attention with catchy introductions.
  • You can share valuable advice with them to bring them back.
  • Use bullet points and subheaders to facilitate scanning

Search Engine Optimization (“SEO”)

Now that your blog is beautiful and has great content, it’s time for people to find the blog.

Organic search will generate the majority traffic to your website. This holds true even if you don’t intend on spending money to market your blog through paid ads.

It’s important to have a SEO strategy in place for your blog. SEO stands for search-engine optimization. It is what allows your blog to show up in searches that are relevant to your target audience.

SEO is the goal of ranking well on search engines results pages (SERPs). These pages are displayed after you search a query via Google and hit the Enter key.

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