Writing for SEO is an art. The job of an SEO writer is to write content for both search engines and users and to do that successfully, you need to know how to apply basic SEO content principles in practice.
What is SEO writing: SEO writing is the process of writing content that search engines can easily understand. This is done by intelligently adding search phrases or keywords to your content without doing keyword stuffing. SEO writing is also known as SEO copywriting or search engine optimization writing.
How to write for SEO?
To become an SEO copywriter, you can follow the 10 steps below.
- Choose your keywords (both head and long-tail keywords)
- Craft your page title
- Create an SEO Friendly URL (add your main keyword)
- Write the content (long enough)
- Add your keywords in the first paragraph
- Create headings using long-tail keywords
- Add LSI related keywords in your content
- Link to other pages on your website using relevant anchor text
- Demonstrate your Expertise and Authority on the subject (E-A-T)
- Add and Optimize images
How to do Keyword Research and where to place them?
Successful keyword research accomplishes 2 things. It helps the right people find you and improves the search engine ranking of your posts and pages. And if you do it correctly, you won’t have to spend money on pay-per-click (PPC) ads.
In this guide to keyword research, you’ll learn how to:
Systematically find the best keyword phrases for your content
Ensure your keywords align with user intent
Why is keyword research important?
Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
Keyword research benefits are as follows:
- Marketing Trend Insight
- Traffic Growth
- Customer Acquisition
- Keywords vs. Topics
- Elements of keyword research
- VolumeHow to research keywords for your SEO strategy?
1st step: Make a list of important, relevant topics based on what you know about your business.
2nd step: Fill in those topic buckets with keywords.
3rd step: Understand How Intent Affects Keyword Research and Analyze Accordingly.
4th step: Research related search terms.
5th step: Use keyword research tools to your advantage.
How to find and choose keywords for your websites
Step1: Use Google Keyword Planner to cut down your keyword list.
Step 2: Prioritize low-hanging fruit.
Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen.
Step 4: Factor in SERP features as you choose keywords.
Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Step 6: See how competitors are ranking for these keywords.
How do keywords help content rank in SERP?
In this age of Panda, Penguin, and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and a systematic approach. The following are as follows:
Keyword research: Keyword research lays the foundation for optimizing your site. Beginning from scratch, the fundamentals for keyword research and discovery.
Site structure: Your keyword research will help you build an optimized site structure (aka navigational framework) that helps the search engines understand what your site is about, and allows your users to navigate with ease.
SEO content audit: While this is an optional step, conducting an SEO content audit is recommended, as it helps you assess what content on your site is performing well versus what is falling flat in terms of search rankings and ROI. Establishing this initial benchmark will help you inform your content strategy going forward.
Content creation, optimization, and on-page SEO: At this stage, you’ll need to create content for new site pages and/or optimize existing ones with the relevant keywords gathered from your research.
Link earning: Simply put, link “earning” means creating content that others want to associate themselves with and/or express a vote of confidence in by linking out to it. These “inbound” links may be to your home page, an internal products or services page, or an exceptional blog post.
Social media: As alluded to above when discussing the SEO audit of blog content (Step 3), social media engagement and sharing now play an increasingly significant role in your organic search visibility and content ranking.
Track performance: Benchmarking your organic search content performance is the first step towards a smart content strategy. The BrightEdge SEO platform has an array of analytics and reporting tools to help you do just that.