It is important to have a website that promotes your business. Did you know that a website can make or break a company? You want to make sure your website is successful. Website visibility is not only about how your company appears on the internet. It is also about accessibility and usability. Because they can create websites that are accessible to people with disabilities, a web developer or web designer is a valuable asset for any marketing team.
Your website redesign is about to begin an exciting new journey. This blog post will provide some tips and tricks to help you talk with your web designer before the project kicks off.
6 Things to Consider When Discussing Your Web-Developer
What is the goal of my company for this website?
Your web developer and marketing team will adapt the content and web design to meet your goals, depending on your objectives. If you want to create an e-commerce website that allows customers to buy products or services, you must communicate this with the web developer in order for the site to be developed to meet your needs. The content that leads to the checkout page will guide customers to a call to action. Simply by redesigning the site to meet the needs and wants of the visitors, the website development process ensures that this goal is met.
How can we distinguish ourselves from our competitors?
We recommend that you send your web developer at most three competitors websites before your kick-off call. You might find features you like on these competitor websites that you would like to have on your company’s site. Each website is different, so it is important that you find the right fit for your brand. You can use Google Analytics to track bounce rates and click-through-rates for each landing page. This will allow you to optimize your website’s usability. Moreover, your competition will all have a website or web design that can be accessed on both mobile and desktop devices. It is time to get in touch with us if your website does not have this capability.
How much do we have to spend on this project?
It is important to have a rough idea of your budget for your new website. You might have to adjust the goals of your new website or website redesign depending on your budget. If you don’t have the budget or the resources to completely rewrite your content, it might be worth looking at a complete rewrite later on, once the website is launched. There is an opportunity to optimize your existing website content so that it performs better. This often requires modifications to the meta description and meta title. Although it’s not a complete rewrite, it will ensure that your website visitors can find your new site easily and that your marketing efforts will be successful. This saves time and money, while allowing web developers or web designers to concentrate on the website design.
What should you do about SEO (search engine optimization).
Eternity is a similar marketing agency. We guarantee that there will be an SEO specialist and a web developer to help you. This specialist will help you rank your website well organically by suggesting and implementing keywords that are relevant to your brand. They also can optimize your website for search engines. Search engine optimization can be made easier by using keyword research on all pages. Search engine optimization is a huge undertaking. You will be grateful that you worked with an SEO and content specialist. A content strategy and a content management platform will help the company with their redesign.
Who will be responsible to update the project once it is completed?
A typical annual fee is required to work with a web developer or web designer from a marketing agency. This covers any maintenance that occurs throughout the year. This does not cover the creation of a new landing page or adding new features to your website. If you work with the Eternity team, this fee is separate. Your web developer or web designer who worked with you to redesign your website or build your new site will be able to understand your needs and make sure that any updates are in line with your business goals. Based on user testing and target audience needs, he/she will adjust your website pages. If Google Analytics shows that a user is not using your site, then adjustments may be required.
What time do you need to have the site online?
It doesn’t matter if you have an existing website or are creating one. This will affect the time frame for launching a website. Decide when your website will be available to visitors before the kick-off. You might be in a rush to create a website to promote a product. You will want your website live in time for any event you are planning. Remember that web development projects and web redesigns typically take place within a 90-day period. There are exceptions to this rule. It is possible to take longer if you work with an agency that creates content. Web developers and web designers will be following the existing website redesign process. They will also follow the checklist for website redesign to meet your deadline.