How to Do a Content Audit in 2022- A content audit is considered the most important thing that individuals need to do every year so that the work remains in the best form.
They take stock of what transpired over the previous 12 months and consider what may have gone more smoothly, what they could have done better, and what they might have done to better prepare for the future.
This applies to more than simply our private life. It may also be used in business, more especially in the content of one’s website. A content audit is comparable to a review in that SEO agency Australia examines all previously released information to determine what worked, what didn’t, and what can be improved.
Plan your objectives.
Consider the end when starting. Start by asking yourself some crucial questions about your clients and your company.
- What interests your audience the most?
- What issues do you hope to fix for your clients?
- What recurring inquiries would you like to address for your audience?
Starting with your goals and objectives in mind will help you stay focused on your audit since it will help you determine what you should be aiming for.
Examine your current content
Ask the experts to get the correct results, so your website continues to get the right results. However, some of these technologies may become rather complex and daunting. If such occurs, keep in mind that the following are the primary actions you should concentrate on:
List all of your pages and posts.
Making a list of all the content pages and blog posts on your website is the most crucial task you must complete. To ensure you get everything, use the abovementioned tools to export a spreadsheet with all your posts and pages. If not, a sitemap or sitemap generator tool can assist you in creating that list.
Classify your content
Once you have that list, begin classifying your material by some or all of the following:
- Consider the point in your customer’s journey at which each post is placed: is it meant to raise awareness, prompt contemplation, or prompt a decision?
- Statistics: Be careful to record other significant statistics, such as page views, impressions, publishing dates, keyword density, social media shares, et cetera.
- You can also have a proper landing page that ensures everything is in the best condition and you can get the correct result.
Begin analyzing
This is where you gather, compile, and analyze all the information related to your content. However, getting all that information might take time and effort because you’ll need to manually enter data into your spreadsheet after receiving it from numerous sources. For instance, the SEMrush Article Audit Tool may collect information on your social shares, backlinks, metadata, and content length.
Do something!
After analyzing all the data points related to your content, you should know what needs to be fixed, enhanced, and eliminated. As a result, it’s essential to formulate an action plan that may be followed to begin making improvements.
Consider which of the following procedures best suits your goals and objectives for your content audit as you go through each piece of content.
Reuse
Much of your website and blog information may frequently be repurpos for usage on other platforms or media. For instance, in-depth blog pieces might be use as infographics or social media material.
Even better, if you have several articles on a specific subject, you can compile all of that information into an e-book or lead magnet you can provide to your audience.
Rewrite
Some stuff could be old. The labels and technical jargon could have evolved. Companies, applications, or software may have undergone a rebrand. If you still think the article is valuable, updating and rewriting it a few times can be enough to keep it current.
Expanding other articles could make them more effective. According to most SEO specialists, a blog article should be between 1,000 and 1,500 words in length to maximize SEO potential. Regarding business-to-business (B2B) content assets, articles under 3,000 words will be rating as third in terms of outcomes.
Remove
Certain articles and other material will no longer be relevant to your content strategy. Sometimes all they do is swell up and take up room. It’s OK to delete material that is no longer pertinent in certain circumstances, especially if all it does is harm your SEO.
But if you take down information, be careful to take down any internal links that lead to these pieces. Several tools, including Screaming Frog, are useful for double-checking internal connections.
Play content archivist (gather, organize, and categorize)
It’s time to bring out your inner librarian. For the following step, you’ll require her organizational skills and attention to detail.
It’s time to collect the URLs of the material you’ll audit and organize/categorize them so you can assess how effectively they’re performing so that your goals and content type will be determine.
A content audit tool will be useful at this stage, even if you can gather and arrange URLs manually in a spreadsheet (Excel, Google Sheets, and Airtable are all fine choices). A good one will compile your URLs with related information, such as word count, social media shares, and backlinks.
Improve Your SEO Results
We will help you identify the pages on your website with the highest SEO potential. This can include improving your website’s overall quality and theme by reviewing your content strategies, ensuring that you have all of the necessary Bing Webmaster Tools settings in place, making sure your meta descriptions are optimized for mobile devices and keyword clusters, updating outdated content to ensure that it is relevant to the search term (or phrases) people are using to reach your page, and removing outdated or irrelevant pages from your website altogether.
You don’t need to start from scratch if your site is lacking in SEO. We’ll work with you to identify the web pages on your website that need new content, and we’ll help you edit and update the copied content to make it relevant and engaging so you rank better in Google.
Increase your SEO ranking by optimizing your website for keyword rich and relevant pages
We’ll help you identify the pages on your website with the highest SEO potential, and show you what changes you need to make in order to reach that top 10 position.
Improve your SEO by identifying the pages on your website that have high search engine potential and determining which of those pages you need to improve to rank in the top 10. Then, update or remove outdated content so that google can search it.
Using our SEO audit and analysis, we can identify web pages with high SEO potential to rank in the top 10. We’ll also tell you what content you need to update or remove from your website, so you can improve your SEO results.
Improve your SEO results by identifying web pages with high SEO potential to rank in the top 10, and understanding what content you need to update or remove from your website.
Identify web pages with high SEO potential to rank in the top 10; Understand what content you need to update or remove from your website; and Get the tools and tips you need to do a complete redesign.
Increase Audience Engagement
How can you reach more people with your content? Start by identifying the most engaging types of content for your audience; figure out interested topics and determine what kind of content generates the most social engagement. With this new knowledge, you’ll be able to create and publish relevant, high-quality content quickly and efficiently, increasing your audience engagement while simultaneously driving more traffic back to your site.
SBE will go to the heart of your business and its goals. We’ll identify the most engaging types of content for your audience, based on some fun data about them and their interests. Then we’ll look for topics that your visitors are most interested in, to help guide you toward creating the most engaging text for your audience. Finally, we’ll use an analysis of social engagements as a means to determine what kind of content really drives engagement
The key to increasing traffic and engagement is to target your audience with the right type of content. Identify interesting topics, and then find out what kind of content generates the most social engagement.
Your audience is a key piece to your marketing strategy
Getting them excited about the products you’re selling or serving can boost your website traffic, but equally important is increasing engagement. Use this guide to identify which types of content are engaging with your audience and what topics are most popular on social media.
Content that your audience cares about will help you achieve higher reach, engagement, and sales. Knowing what your visitors want to read can be challenging sometimes. However, a lot of research into audience interests and social networking can help guide you in identifying the most engaging type of content for them.
Once your company has identified the most engaging type of content for your audience, you can use this information to create more compelling posts about your topic. This helps you promote your brand, improve awareness, and encourage sharing.
Conclusion
Of course, doing a content audit is a complex task that can be complete quickly. Going over each piece of material to see if you should reuse, rewrite, or eliminate it might take some time.
But here is where marketing consultancies might be useful. The SEO professionals can assist you with the essential audits to ensure your website stays relevant and updated with current trends and developments. Give one of the agents a call if you’re overwhelmed by the amount of effort that goes into a content audit, and they will get back to you with a detailed plan on how the experts can kickstart your SEO and content strategy for 2022.
