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How to Create a Social Media Content Calendar that is Engagement Driven

by jackthomas789

A content calendar is an effective tool that can help you expand your social media reach and engagement. It’s also one of the most overlooked aspects of social media marketing. Social media content calendars are often thought of as something that only marketers need to worry about, but they actually make your life much easier if you’re using them correctly. If you want to learn how to create a social media content calendar for engaging with your audience, this article will give you all the information you need!

Align teams.

One of the most important steps to creating a social media content calendar is aligning your teams. When you have a team working on the same thing. It makes it easier for them to create content that speaks directly to your audience and builds engagement.

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  • Create a team of people who will be creating content for each month of the year (or longer).
  • The internal team responsible for managing all social accounts within your organization should be someone from marketing or communications who has experience with publishing content on multiple platforms (Facebook, Twitter) as well as having an understanding of search engine optimization (SEO) so they can write SEO-friendly headlines and descriptions that make sense when shared across their network(s).
  • A listing specialist who will manage all lists in one place this includes both regular monthly newsletters like “Blog Posts” or weekly email digests including links/content from various sources. Such as press releases or industry news organizations this person should also have access to various analytics tools. So they can see how many times each post has been shared by other users on Facebook/Twitter etc.

Create a content strategy.

It’s important to have a content strategy because it will help you align your social media efforts with your overall business goals. To create a content strategy first, decide what kind of content best fits your business and audience. For example, if you’re running an eCommerce store that sells clothing items for men and women, then it makes sense to post clothes photos on Facebook or Instagram rather than recipes from local restaurants or funny gifs from memes.

Once you’ve identified the types of posts that work best for your brand (and based on where they are being shared), write down which ones are most popular among users online right now so that these can be prioritized when planning future posts in this space.

Create a publishing calendar.

To create a social media content calendar that is engagement driven, you need to have a publishing calendar. You may make this as easy or difficult as you like. If you are just starting out on your way toward creating an engaged audience, then this may not be necessary yet.

However, if you have been using social media for some time and want to take things up to another level. Then creating this type of calendar will give your posts more impact. By helping audiences learn about new content published throughout the week. It also makes it easier for people who follow multiple accounts from different platforms or multiple accounts. At once to keep track of everything happening across all channels so they don’t miss anything important!

Define your brand voice.

You need to define your brand voice. This will help you create content that is consistent with the voice of your company and resonate with customers.

  • What are the primary character features of your company? Is the atmosphere casual and enjoyable? Or are you more serious and results-driven?
  • How would others describe you or describe how they feel after interacting with people at work?
  • What kind of stories would appeal most to potential customers?

Determine the number of posts for each channel.

For each channel, determine how often you should be posting and the number of posts that you should have on your calendar.

For example, if you have 3 blogs and two social media profiles, then each blog post should be published once per day at 7 am and 2 pm every day. You can also schedule multiple blog posts during a single day however, this isn’t recommended. Because it will create more work for yourself when it comes time to edit those posts together into one cohesive piece later on down the line.

Identify the best time to post

The ideal posting time must be considered when making a social media content calendar. Depending on your audience, this may vary, but the following general rules can be useful:

  • Post only during peak hours on days when people are most active on their favorite platforms. For example: If you’re posting about how much fun it was at an event last night. Then don’t do so during lunchtime or early afternoon as these tend not to be as busy times for users of that platform.
  • Do not try and schedule multiple posts from different accounts at once. This will only confuse your followers who may miss one or both of them if they aren’t kept in mind correctly!

Engage with your followers.

You should also be engaging with your followers. This can be done by replying to comments, as well as engaging in conversations and questions on Twitter or Facebook groups.

It’s important to be genuine when you write a comment because if it comes across as too artificial, people won’t want to read it. You can also use humor or use hashtags when interacting with other people online through social media posts. So that they feel more connected with what’s being said in the community.

Another way of showing engagement is by using polls and surveys. This allows everyone involved in the conversation an opportunity for input about topics that matter most!

Finally, images and videos are great ways of attracting attention from potential customers who may not have been interested. Before but now find themselves intrigued by one thing after another until finally deciding. Whether they should purchase something based on what they’ve seen so far.”

Engage your staff in the process of developing content.

Use a content generator to get unique content. The best way to make sure your employees are engaged in the process of creating content is by including them as part of it. This can be done in a variety of ways, from having an employee advisory board that meets regularly to holding quarterly contests where employees submit their best work.

By giving your employees a voice and allowing them to contribute their own thoughts and ideas. You’ll gain insight into what is important for the company’s customers. These insights will help inform future campaigns and more importantly, make them better than ever before!

You can be more effective with your time if you create a content calendar for your social media posts.

One of the most important actions to take in order to be more efficient with your time is to create a social media content calendar. You can make this calendar using an online tool or Excel. But, either way, it will help you keep track of when each post goes live and what kind of content makes up those posts.

The next step is determining how many posts per day, week or month are appropriate for each channel. These figures must match in order for them to be consistent across all channels. You’ll also want to determine what time frame makes sense for each channel as well.


Now that you have a better idea of how to create a social media calendar. It’s time for you to put your new skills into action!

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